Robert Liviu Vija
When not buried in invoices and contracts, he draws on 9+ years of SEO and web development experience to run experiments, dive into technical audits, and break websites (on purpose) to make them faster, stronger, and easier to find.
Articles by Robert
Your Product Feed Decides How Customers Find You
Google has transformed the product feed from a PPC maintenance task into complete retail infrastructure. Merchant Center data now powers Search, YouTube, Lens, and AI Overviews. Teams treating the feed as a technical chore are losing visibility on surfaces competitors don't even know exist.
How to measure PPC performance when AI controls the auction
Automated bidding, AI Max, and Performance Max have radically changed what it means to measure PPC correctly. Here is a practical 4-layer framework.
ChatGPT's Crawler Now Outpaces Googlebot. Here's What to Do.
A study of 24 million proxy requests reveals that ChatGPT's crawler is now 3.6 times more active than Googlebot. This isn't just a statistic. It's a signal that the rules of SEO are being rewritten.
In-House PPC or Agency? Why the Hybrid Model Wins
Automation makes PPC campaigns easier to launch but harder to control. A hybrid model combining your internal team with external expertise might be the best way to protect your budget and get real results.
Your Google Business Profile Is Not a Set-and-Forget Card
Google Business Profile is no longer a simple contact card. Dynamic, constantly updated profiles are becoming an increasingly important local ranking factor. Here is what that means for your business.
Google-Agent: SEO Enters the Era of AI Agents
Google launched Google-Agent, a user agent built for AI agents browsing the web. What the agentic web means for your site and how to prepare.