Robert Liviu Vija
When not buried in invoices and contracts, he draws on 9+ years of SEO and web development experience to run experiments, dive into technical audits, and break websites (on purpose) to make them faster, stronger, and easier to find.
Articles by Robert
What ROAS Doesn't Tell You About Real Performance
ROAS is the most reported metric in performance marketing. But used alone, it creates a distorted picture of reality. Here's what you should measure alongside it and how it changes budget decisions.
Your Website Has a New Type of Visitor
Google published official guidance asking developers to treat AI agents as a distinct visitor type. Here is what that means for your website and how to prepare.
AI Overview CTR Dropped 61%. The Data Says Otherwise
Seer Interactive analyzed 5.47 million queries and found a 61% CTR decline in AI Overviews. But behind that headline number, the data paints a very different picture.
AI Search Doesn't Reward Quality the Way You Think
Everyone says create quality content. But research shows AI Search does not reward quality the way we assume. Timing and originality matter more than perfection.
Your Product Feed Decides How Customers Find You
Google has transformed the product feed from a PPC maintenance task into complete retail infrastructure. Merchant Center data now powers Search, YouTube, Lens, and AI Overviews. Teams treating the feed as a technical chore are losing visibility on surfaces competitors don't even know exist.
How to measure PPC performance when AI controls the auction
Automated bidding, AI Max, and Performance Max have radically changed what it means to measure PPC correctly. Here is a practical 4-layer framework.
ChatGPT's Crawler Now Outpaces Googlebot. Here's What to Do.
A study of 24 million proxy requests reveals that ChatGPT's crawler is now 3.6 times more active than Googlebot. This isn't just a statistic. It's a signal that the rules of SEO are being rewritten.
In-House PPC or Agency? Why the Hybrid Model Wins
Automation makes PPC campaigns easier to launch but harder to control. A hybrid model combining your internal team with external expertise might be the best way to protect your budget and get real results.
Your Google Business Profile Is Not a Set-and-Forget Card
Google Business Profile is no longer a simple contact card. Dynamic, constantly updated profiles are becoming an increasingly important local ranking factor. Here is what that means for your business.
Google-Agent: SEO Enters the Era of AI Agents
Google launched Google-Agent, a user agent built for AI agents browsing the web. What the agentic web means for your site and how to prepare.