Our Work
Key success stories from our collaborations with remarkable brands
Cumpana
+429% visibility growth through video content
The Challenge
Cumpana, the leading bottled drinking water brand in Romania and official supplier to the Royal House of Romania, needed a modern digital presence to reflect the brand's premium positioning. The challenge was to increase online visibility and strengthen communication across both B2B and B2C segments, in a market where content differentiation is essential.
The "difrnt." Strategy
- Custom Video Content Strategy: Production of authentic video materials, tailored to the specifics of each platform (Facebook, Instagram, TikTok), generating virality and differentiating the brand for its audience.
- Multi-Platform Social Media Management: Complete management of presence across Facebook, Instagram, and TikTok with a focus on message consistency and continuous optimization of content format for each channel.
- Digital Visual Identity & Design: Creating a coherent visual language adapted to the digital environment, maintaining Cumpana's premium brand identity across all social media platforms.
The Results
- +429% increase in TikTok views in 60 days
- +1,383% increase in Instagram profile visits
- +105% increase in Facebook visibility
Finery Boutique
+300% organic traffic growth YoY
The Challenge
Finery Boutique, a Romanian luxury retailer specializing in clothing, footwear, and accessories from brands like Balenciaga, Gucci, Prada, and Versace, had limited organic visibility. Their domain authority was just 7, with only 35 keywords ranking in the top 10, meaning potential customers simply could not find the store through Google searches.
The "difrnt." Strategy
- Solid SEO Foundation: Building a complete SEO foundation, from on-page optimizations (titles, meta descriptions, URL structure) to improving site architecture for better indexing.
- Targeted Content Strategy: Developing content optimized for purchase-intent keywords in the luxury segment, targeting specific searches for premium brands and product categories.
- Domain Authority Growth: Implementing a link building and technical optimization strategy that grew domain authority from 7 to 29, signaling to Google that the site is a trusted source.
The Results
- +300% organic traffic growth YoY (April 2025 vs April 2024)
- 7 → 29 domain authority increase
- 35 → 500 keywords indexed in Google top 10
- 90+ keywords positioned in top 3
Flip.ro
SEO-Driven Market Leadership
The Challenge
Flip.ro aimed to become the leading platform for refurbished phones in the rapidly growing Eastern European market. This required not only building a strong online presence but also educating consumers about the value and reliability of refurbished devices, as the market was previously dominated by searches for new phones or generic classifieds.
The "difrnt." Strategy
- Content is King: Creating over 700 high-quality blog articles covering topics related to refurbished phones, technology reviews, comparisons, and guides to build authority and capture informational search traffic.
- Technical SEO Excellence: Ensuring the website met and exceeded Google's technical standards for optimal crawling, indexing, and ranking across all target markets.
- Targeted Link Building: Implementing strategic campaigns focused on acquiring high-quality backlinks from reputable sources within the technology and e-commerce sectors.
- Adapting to User Search Behavior: Strategically targeting keywords related to new phones to intercept users early in their research process and educate them about refurbished alternatives.
- Geographic Expansion with Local Expertise: Adapting the SEO strategy for expansion into Bulgaria, Hungary, and Greece with local experts who understood each market's search landscape.
The Results
- #1 market leadership in Eastern European refurbished phone market
- Top 200 ranked 173 in Romania's top sites by traffic out of 5M+ active websites
- #3 Flip.bg is the 3rd largest site in Bulgaria's mobile industry
- 20x ROI from SEO campaigns
- 700+ high-quality blog articles created
MAM Bricolaj
Off-Season Success Strategy
The Challenge
MAM Bricolaj, an online store specializing in DIY and home improvement, faced the common e-commerce challenge of a significant drop in sales during the traditional off-season months at the beginning of the year, following the peak holiday period. The goal was to counteract this anticipated decline and maintain growth momentum in the first quarter of 2024.
The "difrnt." Strategy
- Multi-Channel Campaign Execution: Running integrated campaigns across key platforms like Google Ads and Meta (Facebook/Instagram), ensuring consistent messaging and complementary targeting across channels.
- Innovative Targeting: Exploring and implementing new audience targeting methods to reach potential customers who were not already actively searching for DIY products, thus avoiding audience fatigue and overexposure among frequent buyers.
- Continuous Optimization and Analysis: Constant monitoring and analysis of campaign performance data to make rapid adjustments and optimize spending in real-time, ensuring maximum return on every advertising dollar.
The Results
- +11.7% increase in total revenue
- +12.4% increase in average revenue per acquisition
- +60% increase in active users
- -84% decrease in Google Ads conversion costs
- -39% decrease in Facebook conversion costs
- +35% increase in acquisition value from Facebook with smaller budget
Morphoza
Innovative website for an interior design leader
The Challenge
Morphoza, a Romanian interior design firm and part of MKT Group, with internationally awarded projects (German Design Awards 2025, Iconic Architecture Awards 2024), needed a website that reflects the exceptional quality of their work. The site had to be bilingual (Romanian and English), put the project portfolio front and center, and deliver a premium brand-level user experience.
The "difrnt." Strategy
- Modern Next.js + WordPress Architecture: Using Next.js for the frontend (the technology used by OpenAI, Nike, Spotify) combined with WordPress as the backend for easy content management, delivering both speed and flexibility.
- Project-Centered Design: Developing a simple yet impactful design that puts Morphoza's projects at the center, allowing visitors to discover their impressive portfolio of corporate and educational work.
- Complete Bilingual Experience: Full implementation in Romanian and English to serve both local and international clients, with intuitive navigation between the two language versions.
The Results
- Next.js modern frontend for maximum speed and performance
- Bilingual complete website in Romanian and English
- WordPress flexible backend for content management
- Premium UX brand-level user experience for international audiences
Sofiaman
From Strategy to Success
The Challenge
Sofiaman, a brand known for its comfortable pajamas and home wear, sought to significantly increase its sales and strengthen its market position in Romania. This required enhancing their online visibility, attracting more potential customers to their website, and optimizing the customer experience to drive conversions.
The "difrnt." Strategy
- Effective Online Strategies: Implementing a range of digital marketing tactics designed to reach the target audience interested in comfortable home and sleepwear, across search, social, and display channels.
- Advanced Analytics and Optimization: Utilizing sophisticated analytics tools to track user behavior, measure campaign performance, and gain insights into customer preferences for data-driven decision making.
- Improved Customer Experience: Focusing on making the online shopping journey smoother and more enjoyable for potential customers, from landing page to checkout.
- Fresh Communication Approach: Bringing a new perspective on online communication, aligning brand messaging with what resonates most with the target audience.
The Results
- +76% increase in sales (April-June 2024 vs. previous year)
- +56% increase in the number of orders
- +23% increase in average revenue per user (ARPU)
- +43% growth in website traffic
- #1 strengthened market position in home wear
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