MAM Bricolaj
Off-Season Success Strategy
increase in total revenue
increase in average revenue per acquisition
increase in active users
decrease in Google Ads conversion costs
decrease in Facebook conversion costs
The Challenge
MAM Bricolaj, an online store specializing in DIY and home improvement, faced the common e-commerce challenge of a significant drop in sales during the traditional off-season months at the beginning of the year, following the peak holiday period. The goal was to counteract this anticipated decline and maintain growth momentum in the first quarter of 2024.
The "difrnt." Strategy
Multi-Channel Campaign Execution
Running integrated campaigns across key platforms like Google Ads and Meta (Facebook/Instagram), ensuring consistent messaging and complementary targeting across channels.
Innovative Targeting
Exploring and implementing new audience targeting methods to reach potential customers who were not already actively searching for DIY products, thus avoiding audience fatigue and overexposure among frequent buyers.
Continuous Optimization and Analysis
Constant monitoring and analysis of campaign performance data to make rapid adjustments and optimize spending in real-time, ensuring maximum return on every advertising dollar.
The Results
increase in total revenue
increase in average revenue per acquisition
increase in active users
decrease in Google Ads conversion costs
decrease in Facebook conversion costs
increase in acquisition value from Facebook with smaller budget
Services used in this project
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