E-commerce Marketing
Google Shopping, Meta product ads, email automation, CRO, and analytics for online stores. Not just traffic. Sales.
What We Do for E-commerce
E-commerce marketing is not the same as generic marketing. It has its own rules: product feeds, ROAS per category, cart abandonment, lifetime value. We know them all.
Google Shopping
Shopping and Performance Max campaigns with optimized product feeds. Category structure, negative exclusions, product-level bid strategies, and granular ROAS reporting.
Meta Dynamic Product Ads
Dynamic ads that show users exactly the products they viewed. Catalog setup, behavior-based segmentation, cart abandonment retargeting, and cross-sell.
E-commerce Email Automation
Automated flows: welcome, abandoned cart, post-purchase, win-back, and review request. Klaviyo, Mailchimp, or your platform. Every email is a revenue opportunity.
Conversion Rate Optimization
A/B testing on product pages, checkout flow, mobile UX, and copy. Every percentage point increase in conversion rate multiplies all existing traffic.
Product Feed Optimization
Title, description, image, and attribute optimization in your product feed. A well-optimized feed reduces cost per click and increases click-through rate on Shopping.
Analytics & Attribution
GA4 setup, server-side tracking, attribution models, and custom dashboards. You know exactly which channel drives sales and where to invest more.
E-commerce Results
Sales growth for Sofiaman through integrated digital strategy
We optimize for revenue generated, not clicks or impressions
From awareness to retention. Every stage of the journey is covered
Our Process
E-commerce Audit
We analyze current performance: traffic, conversions, AOV, customer lifetime value, channels, and competition.
Strategy & Prioritization
Identify quick wins and growth opportunities. Action plan with timeline and KPIs per channel.
Implementation & Launch
Campaign setup, feed optimization, email flows, tracking, and landing pages. Everything connected and measured.
Optimize & Scale
Continuous testing, budget adjustments, category expansion, and new channels as results prove out.
Frequently Asked Questions
Yes. Shopify, WooCommerce, Magento, PrestaShop, and custom platforms. Our marketing tools work regardless of platform. What matters is having access to data and feeds.
Depends on catalog and margins. Generally, 600-2,000 EUR per month is a good start for Google Shopping + Meta Ads. The ideal budget is calculated based on target ROAS and product volume. We discuss it in the audit.
Essential. Email generates 20-30% of revenue for a well-optimized e-commerce. Automated flows (abandoned cart, post-purchase, win-back) work 24/7 and have the best ROI of any channel.
Yes. CRO (Conversion Rate Optimization) is part of our service. We optimize product pages, checkout flow, mobile UX, and copy. A site that converts 1% better leverages ALL existing traffic better.
ROAS (Return on Ad Spend), revenue generated, cost per acquisition, conversion rate, and customer lifetime value. Not impressions and clicks. Metrics that show up in the P&L.
Case Studies in Action
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Product Feed Strategy 2026: Beyond Google Shopping
Google has transformed the product feed from a PPC maintenance task into complete retail infrastructure. Merchant Center data now powers Search, YouTube, Lens, and AI Overviews. Teams treating the feed as a technical chore are losing visibility on surfaces competitors don't even know exist.
AI Visibility: Three Web Realities PPC Teams Must Address
AI-driven sessions nearly tripled in 2025, and agentic browser traffic is up roughly 8,000% year over year. Microsoft's framework of three parallel web realities shows why PPC teams can no longer focus on human searches alone.
Want to Sell More Online?
Get a free e-commerce strategy audit and find out exactly where you are losing sales and where the growth opportunities are.