Finery Boutique
+300% organic traffic growth YoY
organic traffic growth YoY (April 2025 vs April 2024)
domain authority increase
keywords indexed in Google top 10
keywords positioned in top 3
The Challenge
Finery Boutique, a Romanian luxury retailer specializing in clothing, footwear, and accessories from brands like Balenciaga, Gucci, Prada, and Versace, had limited organic visibility. Their domain authority was just 7, with only 35 keywords ranking in the top 10, meaning potential customers simply could not find the store through Google searches.
The "difrnt." Strategy
Solid SEO Foundation
Building a complete SEO foundation, from on-page optimizations (titles, meta descriptions, URL structure) to improving site architecture for better indexing.
Targeted Content Strategy
Developing content optimized for purchase-intent keywords in the luxury segment, targeting specific searches for premium brands and product categories.
Domain Authority Growth
Implementing a link building and technical optimization strategy that grew domain authority from 7 to 29, signaling to Google that the site is a trusted source.
The Results
organic traffic growth YoY (April 2025 vs April 2024)
domain authority increase
keywords indexed in Google top 10
keywords positioned in top 3
Services used in this project
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