Cumpana
+429% visibility growth through video content
increase in TikTok views in 60 days
increase in Instagram profile visits
increase in Facebook visibility
The Challenge
Cumpana, the leading bottled drinking water brand in Romania and official supplier to the Royal House of Romania, needed a modern digital presence to reflect the brand's premium positioning. The challenge was to increase online visibility and strengthen communication across both B2B and B2C segments, in a market where content differentiation is essential.
The "difrnt." Strategy
Custom Video Content Strategy
Production of authentic video materials, tailored to the specifics of each platform (Facebook, Instagram, TikTok), generating virality and differentiating the brand for its audience.
Multi-Platform Social Media Management
Complete management of presence across Facebook, Instagram, and TikTok with a focus on message consistency and continuous optimization of content format for each channel.
Digital Visual Identity & Design
Creating a coherent visual language adapted to the digital environment, maintaining Cumpana's premium brand identity across all social media platforms.
The Results
increase in TikTok views in 60 days
increase in Instagram profile visits
increase in Facebook visibility
Services used in this project
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