Antonia Milovanovici
With 8+ years of experience in Digital Marketing, Antonia previously worked at Google and Zitec. She built expertise across the full content spectrum: from social media, video, email marketing, influencer campaigns, PR, and editorial content, to brand strategy and positioning. Leads content and branding initiatives with a focus on clarity, consistency, storytelling and emotional relevance. She believes strong brands are built when content, strategy, and creative teams move in the same direction.
Articles by Antonia
Why Original Content Now Beats Aggregators in Search
Google's March 2026 core update redistributed search visibility at scale. Reddit, YouTube, and TripAdvisor lost ground while brands with owned content gained. Here's what it means for your content strategy.
Radar difrnt.: Four Digital Signals That Matter Now
Four market signals reshaping digital strategy: Google grows through AI, SEO sits in the wrong department, brands sabotage their own visibility, and B2B buyers decide without you.
LinkedIn's Algorithm Just Changed. Here's What Actually Matters
LinkedIn deployed 360Brew, a 150-billion parameter AI that completely rewrites the distribution playbook. Saves replaced likes as the primary currency, and your first two sentences now determine whether anyone sees your post.
Agentic Commerce: Your Next Customer Isn't Human
AI agents are already shopping on ChatGPT, Google AI Mode, and Perplexity. With AI traffic to retail up 4,700%, brands must optimize their product data for a customer that doesn't browse – it parses.
Google Penalizes Sites That Hijack the Back Button
Starting June 2026, Google will explicitly penalize sites that prevent users from navigating back. What this means for brands investing in genuine user experience.
When AI Picks the Shortlist, Does Your Brand Still Matter?
A study of 185 purchase sessions shows that 74% of users accept the AI-generated shortlist without external verification. Brands absent from AI output become invisible. Here is what you need to do.
ChatGPT Ads Are Here: What Conversational Advertising Means for Brands
OpenAI has opened the door to advertising inside ChatGPT, and major brands are already testing conversational ads. Here's what it means for how you create and distribute content, and how to get ready.