Tresa – Personal Protective Equipment

How do you compete in a market without decreasing your profit margins for lower product prices?

Client Brief

The client, one of the main players in the PPE industry in Romania, figured out that in order for it to be one of the leaders, it had to position the brand differently, not only by offering better prices for its products. Our job was to create content that would provide value for our client’s customers and empower them to make protecting their empoyees a main priority, especially in harsh working environments.

Key actions

  • We produced a video commercial that presented the importance of wearing personal protective equipment at work by introducing a father and his beloved daughter that was more careful than him.
  • We created an online video series called “Everyday Heroes” where we interviewed employees from different companies that were considered heroes in their communities and asked them about the importance of PPE

Shall we get to work?

Let’s have a friendly chat and find out.

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