Key metrics
45%
uplift in ticket sales compared to last year
46%
decrease in cost/ticket sold
55%
of participants were aged between 18-35 years old
Key actions
- We crafted a perception of the event as an experience, not the old art exhibition from a classical museum.
- We used scarcity tactics to drive sales up by implementing time pressure mechanisms for the early bird & pre-sale periods, such as time counters and daily creatives.
- Night Tours – Exhibition Pass for the event starting with 10PM, including Prosecco, Music & Live Art Performance – specially made for the younger generation. The concept combines art with a night out and it had a wild success amongst teenagers
Difrnt x Art Safari Collaboration – Ioana Ciocan, General Manager
Shall we get to work?
Let’s have a friendly chat and find out.
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