Art Safari 2019

How do you sell an offline art experience in a digital era?

Client Brief

We were asked to partner with the full Art Safari team in order to expand online advertising reach to people that haven’t had any contact with art before. By doing this, we needed to sell more to younger & different audiences than in the past editions.

Key metrics


uplift in ticket sales compared to last year


decrease in cost/ticket sold


of participants were aged between 18-35 years old

Key actions

  • We crafted a perception of the event as an experience, not the old art exhibition from a classical museum.
  • We used scarcity tactics to drive sales up by implementing time pressure mechanisms for the early bird & pre-sale periods, such as time counters and daily creatives.
  • Night Tours – Exhibition Pass for the event starting with 10PM, including Prosecco, Music & Live Art Performance – specially made for the younger generation. The concept combines art with a night out and it had a wild success amongst teenagers

Difrnt x Art Safari Collaboration – Ioana Ciocan, General Manager

A new type of digital partner for businesses who want to be one step ahead.

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